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Your visibility report shows how AI models respond when asked about your industry — and whether your brand appears in those answers.

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Report sections

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Overall visibility score

A summary of how your site performs across all tested prompts and models. Use this as a baseline and track changes after each refresh.

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Per-prompt breakdown

Each prompt shows:
  • Whether your brand was mentioned in the AI response
  • Whether your site was cited or linked
  • Which competitors appeared instead
  • The model that generated the response
Look for patterns: you may rank well on some prompts but be invisible on high-intent queries like “best [category] for [use case].”

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Competitor comparison

Side-by-side metrics show where competitors outperform you. Focus on prompts where competitors appear consistently and you do not — these are your highest-priority gaps.

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Model coverage

Different AI models may favor different sources. A brand visible on ChatGPT might be absent from Perplexity or Gemini responses. Krastie tests across providers so you can see platform-specific gaps.

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Recommendations

AI-generated action items ranked by impact and difficulty. Each recommendation explains what to change and why it should improve visibility. Open Visibility history to compare reports over time. Use refreshes after implementing recommendations to confirm improvements. Via the API, fetch history with GET /v1/ai/generate/seo-site-report/history.

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Common patterns

Mentioned but not cited — AI knows your brand name but does not link to your site. Often fixed by stronger on-page content and clearer entity signals. Invisible on key prompts — Competitors dominate high-intent queries. You likely need dedicated content targeting those questions. Strong on one model only — Platform-specific optimization may help. Check which sources each model tends to cite.

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Next steps

Improve your visibility

Turn report insights into content and site changes.