> ## Documentation Index
> Fetch the complete documentation index at: https://krastieai.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# What is AI visibility?

> Learn how Krastie AI measures and improves your presence in AI search results.

AI visibility is how often and how favorably your brand appears when people ask AI assistants — ChatGPT, Perplexity, Gemini, and others — for recommendations, comparisons, or answers in your category.

Traditional SEO tracks rankings on Google. AI visibility tracks whether AI models **mention**, **recommend**, or **cite** your business when users ask natural-language questions like "What is the best tool for X?" or "Who should I hire for Y?"

## Why it matters

AI search is becoming a primary discovery channel. If your competitors appear in AI answers and you do not, you lose traffic, leads, and brand authority — even when your website ranks well on Google.

Krastie AI helps you:

* **Measure** how visible your site is across AI models and prompts
* **Compare** your performance against competitors
* **Act** on prioritized recommendations to improve mentions and citations
* **Create** content optimized for both search engines and AI-driven discovery

## How Krastie measures visibility

Krastie runs your website and competitors against real AI models using prompts relevant to your industry. Reports show:

| Metric | What it tells you |
| - | - |
| Mention rate | How often AI models name your brand in responses |
| Citation rate | How often AI models link to or reference your site |
| Prompt coverage | Which queries you win, lose, or miss entirely |
| Competitor comparison | Where rivals outperform you and by how much |
| Recommendations | Prioritized actions ranked by impact and difficulty |

<Note>
  Visibility data is based on live AI model responses, not estimates from traditional SEO tools. Results can vary by model, prompt wording, and refresh timing.
</Note>

## Visibility, traffic, and content

Krastie organizes your workspace around three pillars:

1. **Visibility** — Run site reports, track competitors, and review AI-powered recommendations.
2. **Traffic** — Monitor how AI visibility trends relate to site performance.
3. **Content** — Generate and improve content that helps AI models understand and recommend your brand.

Use visibility insights to decide what content to create, then publish through your CMS integration or export directly.

## Next steps

<CardGroup cols={2}>
  <Card title="Run your first report" icon="eye" href="/ai-visibility/run-a-visibility-report">
    Set up a visibility report for your website.
  </Card>

  <Card title="API access" icon="code" href="/api-reference/ai-visibility">
    Automate reports and pull visibility data programmatically.
  </Card>
</CardGroup>


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